Full Committee Hearing
Date:
Thursday, July 15, 2004
Time:
9:30 AM
Members will hear testimony on issues relating to the effectiveness of Nielsen’s Local People Meter system in accurately recording television ratings. Senator Burns will preside. Following is a tentative witness list (not necessarily in order of appearance):
Testimony
-
George Ivie
Executive Director and CEOMedia Rating Council -
Bob Barocci
-
Susan Whiting
President and CEONielsen Media Research -
Tom Herwitz
-
Tom Arnost