Implementation of Nielsen Local People Meter TV Rating System

Full Committee Hearing
Date:  Thursday, July 15, 2004
Time:  9:30 AM

Members will hear testimony on issues relating to the effectiveness of Nielsen’s Local People Meter system in accurately recording television ratings. Senator Burns will preside. Following is a tentative witness list (not necessarily in order of appearance):

Testimony

  1. George Ivie

    Executive Director and CEO
    Media Rating Council
  2. Bob Barocci

  3. Susan Whiting

    President and CEO
    Nielsen Media Research
  4. Tom Herwitz

  5. Tom Arnost

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