Implementation of Nielsen Local People Meter TV Rating System

July 15, 2004

Members will hear testimony on issues relating to the effectiveness of Nielsen’s Local People Meter system in accurately recording television ratings. Senator Burns will preside. Following is a tentative witness list (not necessarily in order of appearance):


Witness Panel 1

  • Mr. George Ivie

    Executive Director and CEO
    Media Rating Council
  • Mr. Tom Arnost

  • Mr. Tom Herwitz

  • Ms. Susan Whiting

    President and CEO
    Nielsen Media Research
  • Mr. Bob Barocci